Is it possible to do direct sales without being spammy?
Have you ever wondered how to do direct sales without being spammy? Is that even possible? You may already be in direct sales or network marking or maybe you’re thinking about joining, and you may be wondering if there is a way to do it without being spammy. I’m here to tell you, there is! It seems like everywhere you turn online, there are direct sellers spamming like crazy, on their profiles, in groups, and everywhere they can. Is this the only way to get sales and do business? Absolutely not! There are much better ways! Here are a few tips.
Business page vs personal profile
First things first. Do business on a business page, not your personal page! Facebook created business pages for a reason…for businesses! It is actually against Facebook’s terms of service to business on your personal page. You could risk getting put in Facebook jail. And yes, that is a real thing. Don’t risk it! It’s not worth it.
People don’t get on Facebook to be sold to! If you are doing business on your personal page, your friends and family are going to get annoyed and unfriend or unfollow you. You don’t want to lose friendships because of your business, do you? I didn’t think so. Using a business page for your business allows people who are actually interested in it to follow you and engage with you over there, and allows you to build relationships and stay friends with everyone else! Which in the long run is better for you business, anyway!
Second… DON’T ADD PEOPLE TO GROUPS WITHOUT THEIR PERMISSION! Sorry to yell at you, but this one is a big no-no. People are starting to get very annoyed, to say the least, at getting added to groups that they don’t want to be in. This will not only hurt your relationships with your friends/family, but it will also hurt your business and your group, as well. Many, if not most, of the people you add are not actually interested in being there. If they do not leave the group, then they are just empty group members, not engaging with your group or buying from you. Adding people to groups is just a great way to make people mad and turn them off from your business. Let them request to be added themselves, or send them a message first and see if they are interested in being a part of it!
My first two points touched on this, but one of the most important, if not THE most important, things you can do is to build relationships. Building relationships is really the key to growing your business. People don’t want to do business with a company. They want to do it with a person. And they don’t want to buy from just anybody. They want to buy from someone they know, like, and trust. So build that relationship (AUTHENTICALLY!) and let people get to know, like, and trust you. The real you. Engage them in conversation, get to know them and let them get to know you, serve them, provide value, etc.
Don’t just try and sell your product all of the time. 80-90% of your social media posts should be about things other than selling, and only 10-20% should be about your product. This means that you need to be providing value and engaging your followers.
No matter what product or service you are selling, you will get better results when you shift your mindset from “how can I get customers/clients/sales” to “how can I provide value for my followers.” Ask questions, share info and tips and tricks, share behind-the-scenes photos, etc. Think about what other things your followers are interested in other than your product and talk about that. Build the relationships first, and the sales will follow. You will get better results when you shift your mindset to providing value. Click To Tweet It is very possible to do direct sale without being spammy, but it takes a mindset shift and implementing these tips. Tell me…what do you to to make sure you are not being spammy in your business?
You know those posts where they ask everyone to share their Facebook page or Instagram link and everyone is supposed to “like” or follow everyone else’s links to help them grow their following? We call those “like ladders.” Almost every business group that I am in have certain days where they do this. For some reason, there is this idea out there that the goal to growing your business on social media is to get as many followers as you can. Maybe at one time it was true. But is it true now? Do like ladders really help your page? Let’s talk about it!
When you participate in a like ladder, are those people typically interested in your business? No! They are just hoping to get “likes” in return and secretly (or not-so-secretly) hoping to convert you as a customer. They are never actually planning to buy from you or even engage with your page or business. That is what we call “empty likes.” They do nothing for your page or business. They are just…..there. And if those people are not engaging and there is no chance in you converting them to a customer, why keep them or even try to gain those likes in the first place? How is that going to help your business? It is just going to drag your engagement on your page down, which is actually very bad for your page and your business. Empty likes are not going to help your page! They really just drag your engagement down! Click To Tweet
Speaking of engagement, you may have heard about Facebook’s “algorithm.” It’s sort of like this secret algorithm that nobody really knows exactly what it is, but they are constantly trying to figure out….and it is constantly changing! But one thing we do know, is that Facebook does not care about numbers of “likes” on a page. It cares about engagement. So if you have tons of “likes,” but no one is engaging on your page, then Facebook thinks your page is not important and will not show your posts to many people in your news feed. On the other hand, if you get lots of engagement on your page from your followers, Facebook thinks your page must be awesome and so they show your posts to more people in your news feed. It’s kind of like they “test” out your posts at first. They show it to a few people, not many, and then see what kind of engagement it gets to decide if your post should be shown to more. So engagement is huge for the Facebook algorithm!
So, which is better? Quality followers or the quantity of followers? Quality followers, people who actually want to like your page and engage with it, is way better than the quantity of likes on a page. I know this can be hard to accept, because we all want to grow the number of followers we have. Buuuut, a small, but engaged following is going to be way better for your page than a large, unengaged following. Numbers really mean nothing. Engagement does. So don’t focus on how many likes you have. Don’t compare your number of likes to someone else’s! Only focus on your engagement. Focus on attracting quality leads to your page. When you see these like ladder posts, DON’T participate, no matter how tempting it is! Remind yourself that it just going to hurt your business! If you are realizing that you made some mistakes in the past, don’t fret! There are always things that you can do to turn your page around and help your page’s engagement.
So, what next?
You can start today by cleaning out your likes on your page. Go through and delete the people who have liked your page from a “like ladder” or something of the sort. If they are someone who is not going to engage on your page, then there is no reason to keep them around. Time to let them go! Bless and release. You can do this in the settings of your page, under “people and other pages.” Then, work on teaching your followers to engage on your page. Post simple questions, such as “this or that,” “A or B” type of questions and engage back with anyone who comments! Ask them a followup question. Show them that it is ok for them to comment on your page and that you will engage them back in conversation! It may take some time, but you can work to grow your page’s engagement over time.
What are you going to do TODAY to help your business grow? Are you going to go through and delete empty likes? Start posting engagement posts and respond to all comments? Train your followers to engage with you? Tell me in the comments below and let’s celebrate your growth together!
We all could some tips to be more productive, amiright? You know, you get on your computer planning being super productive and get lots of work done…but then Facebook. An hour later, after you’ve caught up on all 101 groups you are in, you decide you really need to get down to business, but then you realize you left some laundry in the washer you need to take care of. Or your kids are still up and it’s past their bedtime. Or *insert a thousand different reasons here.* Sometimes you get to the end of the day and realize you really haven’t done any work at at all.
3 Simple Ways to Be More Productive.
*This post may contain affiliate links. I may receive a small commission but I only suggest products that I use and love.*
If you’re having trouble getting started and getting down to business, set a timer for 25 minutes (or however long you choose). Work for those 25 minutes, then let yourself take a 5 minute break before setting the timer again and working for another 25 minutes. This technique actually has a name… the Pomodoro Technique. Traditionally, the timer is set for 25 minutes, but you can set it for longer if you think that works better for you. After a few work sessions you can give yourself a longer break.
Another tip is to make sure you stay organized! This way, when you sit down to work, you know what needs to be done. Having a system for things like graphics, content creation, etc, will help tremendously as well! One of my favorite sites to use is Trello. I love how it helps me stay organized. I can keep track of to do lists, keep track of my blog post ideas or social media posts, communicate with clients, and more! It is easy to move cards around to different lists and I can easily access it from either my computer or my phone. It’s a great way to keep myself organized!
I have also found that having a list of content ideas and content calendar has helped a whole lot! I come up with lots of content ideas and put them into lists and a calendar for future posts in Trello. So whenever I need to write a blog post or social media post, I can go to that file and find an idea to write about.
Batching and Automation
Batching and automating my posts and graphics is another thing that helps me to be more productive. I often sit down and create content and graphics for my Facebook page and Instagram all at the same time. My goal is to get at least a week’s worth created, then schedule them out. I create and schedule at least one post a day for the next week on each platform, then go back and a second post for each day if I have time. I use Facebook’s business page scheduler for my page and Planoly for Instagram.
I also use Tailwind for Pinterest (you can use it for Instagram, too). Once I get this done for the week, I know I don’t have to worry about creating and posting content on my social media pages for the week and can focus on other things I need to do.
So, let’s talk about the visual part of branding. Here is a list of some do’s and don’ts to think about when you are creating your visual brand.
Do’s and Don’ts of Visual Branding
Do… have a cohesive color palette. You want to choose 3-5 colors that look good together and stick to those colors when creating graphics, designing your website, etc. If you don’t yet have an idea of what your brand colors will be, check out Design-Seeds. It is an awesome place to look through their color palettes that already have colors put together for you. Find something that speaks to you and your brand. You can also search psychology of color and see what different colors mean and how they are perceived. This article is a good starting place.
Don’t… choose too many colors or patterns. You don’t want your brand looking chaotic or unrecognizable because there are too many colors or patterns. You want it to stand out and be recognizable to your customers. 3-5 colors is sufficient, one or two main ones and the rest accent.
Do… choose your brand fonts. Next, you will want to look at different fonts and choose two or three that look good together. You don’t want them to be too similar or to busy. If you choose a script, or something bold, then choose something easy to read for your main text font. Here is a good article about how to pair fonts.
Don’t… have too many. Like I said, you will want to make sure they are visually appealing together and not too busy. You want them to be readable and recognizable, so 2-3 fonts max is perfect.
Do… create your own graphics. Don’t be just another consultant in your company if you are in direct sales. Stand out and brand yourself by creating your own graphics instead of sharing company graphics. Anyone can create them. There are websites that make it so easy, no matter how creative you are! I LOVE using Canva to create all of my graphics. I use it on my computer, because I find that easiest, but there is an app as well. Another good website is PicMonkey, and there are lots of good apps such as WordSwag, Spark Post, and Rhonna Designs.
Don’t… just use pictures you find on google. PLEEEEASE don’t do this! Don’t just hop onto google and download a picture from there! Did you know that it is illegal? It could cost you lots of money and your business! Don’t let that happen to you! Many, if not most of those pictures are copyrighted and you don’t want to get caught violating copyright laws. There are lots of good sites for stock photos that you can use for commercial use (check the license first). Pixabay, Pexels, and Unsplash, are some good ones that I use, and you can use pictures from Canva as well.
Do… be active on social media. You’re going to need a place to post those graphics you made, right? Be active on social media! Posting frequently on your Facebook business page or Instagram can be positive for your business so customers and potential customers can get to know your brand. You want your target market to get to know, like, and trust you, so using those social media outlets for this is a great idea (as is blogging! 😉 ). Just be sure you create a business page on Facebook and keep your business posts on your personal profile to an absolute minimum.
Don’t… be too salesy… While using social media for your business is a must, you don’t want to be salesy or spammy. You will want to follow the “80/20 rule” (or 90/10). For every eight or nine non-salesy/product posts, you may post one or two sales post. People do not get on Facebook to be sold to. The want to connect, build relationships, be entertained, etc.
You will also want to be sure to post different things on different platforms. This means you don’t want to push your Instagram photos to your Facebook business page automatically. If you do this, people will realize it and choose to only follow you on one platform instead of both so that they don’t see your posts twice. You may repurpose your graphics on the other platform at a later time (I suggest at least a week), just don’t post them on both at the same time!
Do… stick to your visual brand. Once you have your visual brand created, stick with it! Use your colors, fonts, images, patterns, etc in everything! If you do this week, people will start to recognize graphics as being yours, before they even see your logo or name!
Don’t… change your branding frequently. There is a time and place for rebranding, and rebranding can be done well, but you definitely don’t want to do it often! Stick with your visual brand as long as possible until it become necessary to rebrand for some reason. If you are frequently changing things up, people will not know what your brand is or recognize it when they see it.
Do… be consistent. This goes along with my last point. Be consistent. Use your visual brand everywhere and on everything. Stand out from the crowd and own your brand!
Don’t… copy someone else’s brand. Create your own brand, don’t try to copy someone else’s! You want to make it yours. Yes, you will see other’s color palettes, fonts, graphics that you admire, and there is no harm in using them as inspiration, but change it up and make it your own. Don’t copy someone else. Be authentically you and you will shine!
Do you have any other tips for visual branding? Please leave me your tips, questions, or input in the comments! I love to hear from my readers.
I’m Melissa Mackey, a leader with Color Street. I am a busy wife and teacher-turned-work-from-home woman. I love the feeling of being put together, even when I’m in yoga pants, so Color Street has been a game changer for me! I also love helping other women in direct sales brand themselves apart from their company and stand out.