It’s officially spring time and talk of spring cleaning is everywhere! While I know I need to spring clean my house, I am going to put it off for now and spring clean my business, instead! 😉
7 Ways to Spring Clean Your Direct Sales Business
- Do you have empty likes on your Facebook page? You know, those people who are never going to buy from you? Maybe other consultants in your company or people who liked your page through a like ladder of some sort? Having those people on your page is actually not good for it! A small following of people who engage with you is way better than a large following of people who don’t care about your business. They are unlikely to engage or ever buy from you, so it is a good idea to just get rid of them! Go through FB page “likes” and delete anyone who is unlikely to actually buy from you.
- How organized and clean is your office? Did you make a resolution in January to keep up with the office organization and paperwork? Yeah, me too. Has that already gone by the wayside and become clutter? Yeah, mine too. Take a day to really organize and clean your office and paperwork and set up a system for keeping it that way.
- How is your system for customer follow ups? Take some time to go through your past orders from the year and follow up with anyone you have missed! And make sure you have a system for follow up so no one gets left behind.
- If you’re like many entrepreneurs, you started out the first of the year with a bang and a determination to rock your business this year. But somewhere along the way reality sets in, fears creep up, doubt rises, and motivation fades. If this is you right now, then go back and revisit your “why!” Do you have a mission statement for your business? Maybe you need to dust it off and get back on track. Spring cleaning time is a great time to do this!
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- Along with revisiting your mission statement and your why, what about updating your FB business page about section? You should update this every so often and keep it fresh and up to date. Your about section on your FB page and your about page on your blog are two of the most-read parts of your page/blog! So keep them interesting, and make sure you update them often!
- How are you on keeping up with your social media platforms? Do you sometimes struggle to stay on top of them? Yeah, me too. One thing that helps me is to frequently sit down and batch my graphics. (I hope you are creating your own graphics for your social media platforms and not using others’ graphics!) I sit down and just focus on creating a bunch of different graphics at once. Then I schedule them on my social media platforms. If you can get into a routine of doing this every so often, it can help you stay on top of things!
- Ok, let’s talk email inbox. Are you someone who likes a clean and organized email inbox or is yours like mine where every email you’ve ever received is still sitting there? Yeah, I am going to be working on this list, too! 😉 Go through and delete anything you don’t need, organize emails you are keeping into folders, and make sure to unsubscribe from emails and lists you don’t really need/read. Then start fresh and keep it clean and organized!
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Well, there you have it. 7 ways to spring clean your business! First, leave me a comment and tell me what you are going to do to spring clean your business, then go get started! And be sure to come back when you’re done and tell me what you did and how it went!
What is a target market and why do I need a target market in direct sales?
Good question! Let’s chat! 😉 First, let’s talk about what a target market is. Dictionary.com defines it as, “A particular group of consumers at which a product or service is aimed.” That is a perfect definition of it. You need to know exactly who your audience is and to whom you are trying to sell. (How’s that for correct grammar? 😉 ) So, yes, you need a target market in direct sales businesses!
It may be easy to think, “I sell skin care products. Everyone has skin, which means that everyone is in need of my products. My target market is anyone with skin!” Or “I sell organizational products. Everyone needs to organize their home, especially moms, so moms are my target market.” While that second thought is slightly better, neither of those answers are really very good when it comes to talking about your target market in direct sales.
You can’t sell to everyone. Well, you can, but it’s not good marketing and won’t get you the results you want. If you try and appeal to everyone in your marketing, you will end up appealing to no one. If you have read any of my other blog posts, you have probably heard me say that before. Because it’s true! And it is an important concept to learn, even as a direct seller.
Selling to “anyone who has skin,” or even “moms” is not specific enough. Yes, you may want everyone to buy from you, be your fan, like your product, etc. But the fact is, not everyone will, and that’s ok. Not everyone likes Apple products, right? And they don’t market to just anyone. They have a specific idea of who they are marketing to. You probably have a good idea of who that sort of person is! And they have built a huge brand, just by marketing to that person!
Read Direct Sales: Business or Hobby?
Who should I market to?
So, you need to get specific. Think of your one ideal customer and market specifically to them, and “moms” isn’t specific enough! There are lots of different types of moms with different demographics! Moms can be all different ages, races, social economic status, education levels, marital status, personality types, etc. You need to figure out which type of mom you are going to market to.
You would probably market to a 45 year old single mom, who is working a full time job with 3 teenagers, differently than you might a married 25 year first time stay-at-home mom with an infant. Those two moms are going to most likely have different interests, needs, wants, and abilities. The mom with teenagers probably isn’t going to be interested in how to organize a toy room, like the mom with the infant would. And the mom with the infant probably isn’t ready to think about what kind of organizational products might be helpful in a dorm room, right? Neither is bad, just different.
Like I said, think of one ideal customer. If you could create a perfect customer and clone 100 of them, who would he or she be? Think about specifics like how old they are, their marital status, if they work or stay at home, if they have children (and how many and what ages!), their education level, what they like to do for fun, what stresses they have in their life, what kind of music they like, etc. Get specific! You can even give this person a name, then even find a picture of what they look like from a stock photo site. My ideal customer is Jenn, and I could tell you all about her! She is who I market to.
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Why is a target market in direct sales helpful?
I mentioned earlier that if you try and appeal to everyone, you end up appealing to no one. Your content will seem watered-down and will not really connect with anyone, even if you feel like you are putting out good content! If you try to connect with all sorts of different types of people, you end up not connect to any of them. They will just scroll right on past your posts, because they aren’t connecting with them.
But, on the other hand, if you are marketing to one specific type of person, you will connect with that type of person and lots of other people like him/her. You will start to attract a following of that sort of person, which if it is your ideal customer, you will attract lots of ideal customers! 😉 That’s what you want, right? Your idea customer just coming to you?! Try it, and see how it works!
Now, leave me a comment and tell me about your ideal customer! I’d love to “meet” them! 😉
Ever had a Facebook party suck? Yeah, me too. Anyone and everyone who does Facebook parties has had at least one (probably many!) Facebook parties that bombed. Really. It’s true! Just ask them and see!
What to do when Facebook parties suck.
You see, it happens to all of us. Every single one of us. No matter how awesome of a direct seller we are. It. Happens. Parties that don’t get any sales. Parties where no one shows up. Parties that get cancelled last minute. Parties where the host doesn’t even show up! Parties with no bookings. Technology issues. Hosts that don’t follow your coaching or listen to you. Hosts that just don’t care or try. It happens.
So, what are you going to do about it when it happens? Because if it hasn’t happened yet, it will. Just you wait. (I mean, if it hasn’t happened yet, have you even DONE any Facebook parties??!)
Here’s what you can do. Cry about it. Throw yourself a pity party. Complain on social media. Vow to never do another Facebook party again. Decide that you’re the worst consultant ever. Quit your business.
You can do these things if you want. But will they really help anything? Are you really the worst consultant ever? Most definitely not, if you are working your business and trying to do things the right way! There’s a better way to deal with when Facebook parties suck.
A better way to deal
Get over it! Shrug your shoulders and move on! Eat a bowl of ice cream and watch your favorite tv show. Have a dance party. Take a bath. Go book yourself another party to replace the one that bombed! Figure out what might have gone wrong (sometimes nothing!) and fix it if you can. Look up some Facebook party trainings. Ask someone who is successful for advice. See how you can improve your hostess coaching. Decide that one bad Facebook party (or several!) is not going to keep you down. Keep trying. Keep your chin up. Remember that you are awesome and you can totally do this!
Y’all, there’s no way to keep from having bad Facebook parties. It’s just part of direct sales life. You have to learn to pick yourself back up and keep on keeping on. You can do this! And if you need any help, I’m here for you! Just reach out and I’ll see how I can help. Really!
What Facebook party tips do you have? Share them in the comments!
Are you working a direct sales business or a hobby? First, let’s figure out the difference. Christy Wright from The Business Boutique says in in her blog post, The First Step to Turning Your Hobby Into a Business, “The first step to turning your hobby into a business is this: Treat it as a business…This will be easier to do if you understand the difference between a hobby and a business. A business makes you money. A hobby costs you money.” Hmm. Is your business costing you money, or is it making you money? If you aren’t able to say that you are making money with your business, let’s see what we can do to change that for you.
Is Making Money Possible?
First, let’s answer this question. Is it even possible to make money in direct sales? Some people don’t believe it is. But that is entirely not true. No, it may not be easy and it takes hard work and dedication, but it is totally possible to have a direct sales business that makes money! There are people in direct sales or network marketing businesses making anywhere from a few hundred dollars to thousands of dollars each month. I am one of them. And I personally know many others.
But none of us got there overnight. None of us sat back, posted sale posts to our personal profile every day, and got rich. We all put in the work. We learned how to effectively market our business. We figured out how to build relationships with our customers. We took courses and learned from industry leaders. We put in the time, energy, and effort that it takes to be successful and it paid off.
When your business is a hobby
See if this sounds at all familiar. When your business is a hobby, you are very likely just making the minimums that your company requires each month, if even that. You may get an order here or an order there. You have a party or maybe two a month. You are posting on your personal profile about your business every day and begging people to book parties with you. Does any of this sound familiar? Why is it not working? Why aren’t you making any money or getting customers, hosts, or recruits? Why isn’t it working for you?
Simply put, you’re not doing the work. You’re not treating your business like a business. You need to learn how to effectively market your business on social media (business page anyone?), how to build relationships with your customers, know your target audience, and keep a consistent party calendar. It’s not enough to just do a little bit here and there or halfway try. You have to be all in, determined to make it work. You should be focused on creating customers, following up with past customers, booking parties, hostess coaching, and recruiting. Every week.
When your business is a business
When you treat your business as a business, you are going above and beyond the minimums each month. Just hitting the minimums is not an option in your mind. You frequently follow up with past customers, stay in touch, and get reorders from them often. You party weekly, usually twice, maybe even three times, a week. You swear by Shari McAllister’s 10-8-2 formula, booking 10 parties every month, holding at least 8, and recruiting an average of two people a month. You rarely post on your personal profile, only just enough to intrigue people and let them know you’re still in business. You utilize your business page and post purposeful and relate-able content on there. You take courses on how to market on social media. You know your target audience and build relationships with them. You are consistent in your business. You show up every day and do the work that it takes to succeed.
One more thing….if you signed up for your company just to have a hobby and you are happy with where you are at with it, that is completely ok! You don’t have to do more with it if you don’t want to! There is nothing wrong with having a hobby business. This blog post is directed towards those who want to build a bigger business, but are still treating it as a hobby. 😉 Tell me… does any of this resonate with you? How are you working your business? Is it a business or just a hobby?
Direct sales and network marketing often get a bad rap. You’ve seen it, right? A lot of people only see the negative in direct sales. But not all direct sales consultants are bad! Not everyone is spammy and only focused on selling to their friends and making money. There are many awesome direct sales consultants! But how do we change this negative outlook people have? It’s not going to happen overnight, but here are some things you can do to help.
Focus on relationships
This is one of the best things you can do! Many direct sales or MLM reps focus on selling and marketing, and not in a good way. The are so focused on selling their product that they just spam all of their friends and family and don’t put relationships first! People do business from people the know, like, and trust. And people are not going to know, like, and trust you if they don’t feel that you are authentic in your communication with them or don’t feel like you care about them. So before you try to sell anyone anything, build a relationship with them and keep that at the focus! Show off your personality in your social media posts and let your followers get to know you. Ask them questions and get to know them, as well! Create engagement on your page and build those relationships.
Focus on serving
Serving others, that is! Don’t be self-serving. People will see right through that. If all you care about is what other people can do for you and your business, you will not get very far. Focus on how you can serve others. Most likely, your product can help someone in some way. But instead of focusing on sales of your product, focus on how you/your product can help others. Don’t push it down their throats, though! If they didn’t ask for your help, it may not be wise to give it. Be sure you are serving people and not annoying people. Customer service can go a long way!
Many people in direct sales get caught up in the negative. Whether its being negative about their business or shaming someone else’s or a different company. Don’t be one of those people! No one wants to be around someone who is negative all of the time. Take the high road and don’t talk bad about other companies or other consultants. Just focus on your own business and what you can do to grow, not on what someone else is doing. Things will happen in your business or in your company that you don’t like. It’s just a part of doing business and life. Those negative things don’t need to be shared with everyone. If you are always negative, no one is going to want to follow you or buy from you. So stay positive and give people a reason to want to do business with you!
This kind of goes along with serving. Make sure you are providing value in your business. Instead of sharing about your product and company all the time, share other things of value that your audience is interested in. Not everyone loves your product as much as you do, and they don’t only want to see/read about your product. Bummer, right? 😉 Make sure to add value in ways that don’t have anything to do specifically with your product. Ask questions to engage them, post articles that your audience might find interesting, post something humorous, ask advice, etc. Get to know your audience and your target market and post things that they would be interested in.
Bottom line: Show people by your words and actions that not all direct sellers are spammy and just out for sales! Build relationships, put people first, provide value. Be a step above the rest!
What tips do you have that you would add? Share them in the comments!