Do you ever see someone else running their business successfully and think, “Why can’t I do that?” I think we all have this “comparison syndrome” at times. It may seem like running a successful business comes so easy for those people, but it so hard for us. Why is that? Let me tell you a little secret. You can do it, too! Really. You are just seeing the tip of the iceberg when you are looking at someone else’s business. If you were to talk to them and have them answer you honestly, they would probably tell you that it took a ton of time, energy, and effort to get where they are at. There is a lot of behind-the-scenes work that you are not seeing. Comparing yourself to someone else is NOT helping your business. It is hurting it.
When you compare yourself or your business to someone else, chances are you aren’t working your business to the best of your ability because you are too concerned with what someone else is doing. You’re only holding yourself back and not living up to your full potential. As my friend Kelly Paull from Directly Successful would say, “Stay in your own lane!” Don’t worry about what someone else is doing. If you are going to get to where they are at, you are going to have to do the work to get there. So pay attention to your own business and get moving!
Your mindset and beliefs are one of the biggest contributing factors to your business! What you believe about yourself makes a big impact on your business. You may not say anything negative to your customers/clients/followers, but if you are comparing yourself to others and doubting yourself, that is going to come across to them negatively. It will impact how you portray yourself to others and how others perceive you. Come up with a couple positive affirmations and mantras for yourself that you can repeat any time you feel yourself starting to doubt yourself or compare yourself to someone else. Write them down, post them where you can see them every day, and say them often. Remember to think positive!
When you are constantly focused on what someone is doing and where you are falling short (whether it is the truth or not), you are not going to truly be happy in your business or life. You are focusing on the negative and missing out on all kinds of positive things happening around you. Chances are, there are lots of amazing things that you are doing or could be doing in your business, but if you are too focused on someone else’s business, you are not seeing those things. Girl, get back in your own lane and start enjoying what is happening in your business!
Focus on improving yourself
Instead of focusing on what someone else is doing in their business, focus on what you are doing and what you can do to improve. Instead of comparing yourself to someone else, compare yourself to where you were yesterday, last week, last month, last year. What have you done to grow your business? Look at how far you have come since you first started! What amazing things are you doing in your business? Write them down! Look at them often and remind yourself how amazing you are. What can you do to make your business better? Make a plan and get moving!
Be you. Do you. People want to do business with you because you are you! Stand out from the crowd, brand yourself, and own who you are. As Dr. Seuss said, “Today you are you, that is truer than true. There is no one alive that is youer than you.” People will see your authenticity and confidence when you stay true to who you are. You will shine in your business when you stop comparing yourself to others and stay focused on who you are and what you do. You will grow and reach your full potential when you are working your business and not looking around. Are there social media accounts you need to unfollow? Emails you need to unsubscribe from? Mantras you need to write and post? Whatever you need to do in order to keep the comparison syndrome at bay, do it!
7 Things I Stopped Doing In Order To Grow My Business
You often hear people talking about what they did to grow their business. But sometimes there are things you are doing that you need to stop doing in order to grow your business. Here is my list.
Doubting myself. Ah. This is a big one! It is so easy to let those thoughts of doubt creep in. You wonder if you are good enough, have the right skills or the right personality, you think maybe you can’t do it and are afraid you will fail. Guess what. Those doubts are holding you back from what you can accomplish! I ran across a quote recently that I love that says, “You are braver than you feel, stronger than you seem, and smarter than you think.” I love that, because you ARE! We all have moments of doubt, but when they creep in you need to kick them to the curb and not let them define your success. Don't let your doubts define your success. Click To Tweet
Listening to my fears. This one kind of goes along with the last. Along with doubts come fears. Many times it is the fear of failure, but sometimes there can be a fear of success, as well. And that fear can hold you back from growing your business. Don’t let fear get in the way. Do it scared, just do it.
Comparison Do you ever look at another consultant or competitor and compare yourself to them and their success and just want to give up? Yeah, that happens to all of us at times. It is so easy to look at what someone else is doing and how great their business seems to be going and think we can’t do it, get jealous of their success, or feel inadequate. But just like an iceberg, we are only seeing part of what is going on and not what is underneath all of that success. We don’t see all of the hard work that has gone in to getting them where they are at now. Don’t compare your beginning to someone else’s middle! Don’t compare your beginning to someone else’s middle! Click To Tweet
Copying and pasting others. Do you ever see what someone else is doing great and want to copy them so that you can get the same results? They post a fun graphic on FB and get lots of engagement on it, so you are tempted to steal their graphic and use it as well. Yes, I said steal. Because it is stealing! Don’t do this! Not only can it land you in FB jail and piss someone off, but it is illegal! You cannot just take graphics you find online (or on google!) and just use them for yourself! Don’t get yourself in trouble and/or get put in FB jail, or worse, sued and fined! Yes, it most definitely happens, so that is not a risk I am willing to take! Get yourself a free account on Canva.com and make your own graphics! There are also lots of phone apps that you can use to create cute graphics as well. Stand out and brand yourself! And while we’re at it, try to stay away from using your company’s graphics as much as possible. Yes, they are created for you to use, but if everyone in your company is using the same graphics, then you are not branding yourself and FB may decide to block you (put you in jail) because you are “copying” and not being original. Check out my post on Branding Your Direct Sales Business: The Complete Guide for more branding tips.
Sell, Sell, Sell. Is selling your products all you are trying to do with your business? There is so much more to a business than just selling a product! Don’t just sell, sell, sell. Build relationships! Engage! Be authentic! Get to know your audience! Make sure they are able to get to know you, like you, and trust you before you try to hard sell them anything. Work at building authentic relationships and the selling will follow. If you are in direct sales, check out my post, How to Do Direct Sales Without Being Spammy!
Doing it alone. Do you ever think you have to do it all alone in order to succeed? Most of the people who have thriving businesses did not get there by themselves. They had other people alongside them encouraging them and giving them advice along the way. Don’t have someone like that? Find someone! Is your upline not helpful or non-existent? Don’t let that stop you, find someone else. Maybe it’s another consultant, a different upline/team, or your downline. Maybe it’s a business coach you find or a friend or someone in a FB group for direct sellers or entrepreneurs. If you don’t have any support in your business, I would encourage you to check out this group on FB: The Socialite Suite with Brenda Ster. It’s a great group to get advice and encouragement.
Negative talk. Your mindset and self-talk can really make a difference in your success. I didn’t used to really believe it, but I do now. When you believe in yourself and think and speak positively about yourself and your business, your positivity will affect your outlook, your confidence, and your business. Come up with some positive affirmations and mantras (even if they are not yet completely true) and start speaking them every day. Write them down somewhere will you will see them every day to remind yourself. Mine is, “I attract motivated direct sales leaders who want to do business with me. I am the direct sales website woman.”
So there you have it. 7 things you need to stop doing in order to succeed in your business. What are you going to do about it? Did one (or more) of these 7 items stand out to you? Which one are you going to stop doing? Tell me in the comments! I’d love to help you along your journey!
I’m Melissa Mackey, a leader with Color Street and a new lifestyle/mom blogger. A former special ed teacher turned work from home mama who loves coffee, wine, Mexican food, donuts, horses, and Jesus. Passionate about helping women like you feel just a bit more put together without taking much time out of your day – dry nail polish for the win! Sharing my about my pregnancy and journey to becoming a new mom while working my business. Come alongside me in my journey through womanhood and life. Even though it’s messy at times. Let’s be our beautiful selves together.