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Direct sales and network marketing often get a bad rap. You’ve seen it, right? A lot of people only see the negative in direct sales. But not all direct sales consultants are bad! Not everyone is spammy and only focused on selling to their friends and making money. There are many awesome direct sales consultants! But how do we change this negative outlook people have? It’s not going to happen overnight, but here are some things you can do to help.
Focus on relationships
This is one of the best things you can do! Many direct sales or MLM reps focus on selling and marketing, and not in a good way. The are so focused on selling their product that they just spam all of their friends and family and don’t put relationships first! People do business from people the know, like, and trust. And people are not going to know, like, and trust you if they don’t feel that you are authentic in your communication with them or don’t feel like you care about them. So before you try to sell anyone anything, build a relationship with them and keep that at the focus! Show off your personality in your social media posts and let your followers get to know you. Ask them questions and get to know them, as well! Create engagement on your page and build those relationships.
Focus on serving
Serving others, that is! Don’t be self-serving. People will see right through that. If all you care about is what other people can do for you and your business, you will not get very far. Focus on how you can serve others. Most likely, your product can help someone in some way. But instead of focusing on sales of your product, focus on how you/your product can help others. Don’t push it down their throats, though! If they didn’t ask for your help, it may not be wise to give it. Be sure you are serving people and not annoying people. Customer service can go a long way!
Many people in direct sales get caught up in the negative. Whether its being negative about their business or shaming someone else’s or a different company. Don’t be one of those people! No one wants to be around someone who is negative all of the time. Take the high road and don’t talk bad about other companies or other consultants. Just focus on your own business and what you can do to grow, not on what someone else is doing. Things will happen in your business or in your company that you don’t like. It’s just a part of doing business and life. Those negative things don’t need to be shared with everyone. If you are always negative, no one is going to want to follow you or buy from you. So stay positive and give people a reason to want to do business with you!
This kind of goes along with serving. Make sure you are providing value in your business. Instead of sharing about your product and company all the time, share other things of value that your audience is interested in. Not everyone loves your product as much as you do, and they don’t only want to see/read about your product. Bummer, right? 😉 Make sure to add value in ways that don’t have anything to do specifically with your product. Ask questions to engage them, post articles that your audience might find interesting, post something humorous, ask advice, etc. Get to know your audience and your target market and post things that they would be interested in.
Bottom line: Show people by your words and actions that not all direct sellers are spammy and just out for sales! Build relationships, put people first, provide value. Be a step above the rest!
What tips do you have that you would add? Share them in the comments!