You know those posts where they ask everyone to share their Facebook page or Instagram link and everyone is supposed to “like” or follow everyone else’s links to help them grow their following? We call those “like ladders.” Almost every business group that I am in have certain days where they do this. For some reason, there is this idea out there that the goal to growing your business on social media is to get as many followers as you can. Maybe at one time it was true. But is it true now? Do like ladders really help your page? Let’s talk about it!
When you participate in a like ladder, are those people typically interested in your business? No! They are just hoping to get “likes” in return and secretly (or not-so-secretly) hoping to convert you as a customer. They are never actually planning to buy from you or even engage with your page or business. That is what we call “empty likes.” They do nothing for your page or business. They are just…..there. And if those people are not engaging and there is no chance in you converting them to a customer, why keep them or even try to gain those likes in the first place? How is that going to help your business? It is just going to drag your engagement on your page down, which is actually very bad for your page and your business. Empty likes are not going to help your page! They really just drag your engagement down! Click To Tweet
Speaking of engagement, you may have heard about Facebook’s “algorithm.” It’s sort of like this secret algorithm that nobody really knows exactly what it is, but they are constantly trying to figure out….and it is constantly changing! But one thing we do know, is that Facebook does not care about numbers of “likes” on a page. It cares about engagement. So if you have tons of “likes,” but no one is engaging on your page, then Facebook thinks your page is not important and will not show your posts to many people in your news feed. On the other hand, if you get lots of engagement on your page from your followers, Facebook thinks your page must be awesome and so they show your posts to more people in your news feed. It’s kind of like they “test” out your posts at first. They show it to a few people, not many, and then see what kind of engagement it gets to decide if your post should be shown to more. So engagement is huge for the Facebook algorithm!
So, which is better? Quality followers or the quantity of followers? Quality followers, people who actually want to like your page and engage with it, is way better than the quantity of likes on a page. I know this can be hard to accept, because we all want to grow the number of followers we have. Buuuut, a small, but engaged following is going to be way better for your page than a large, unengaged following. Numbers really mean nothing. Engagement does. So don’t focus on how many likes you have. Don’t compare your number of likes to someone else’s! Only focus on your engagement. Focus on attracting quality leads to your page. When you see these like ladder posts, DON’T participate, no matter how tempting it is! Remind yourself that it just going to hurt your business! If you are realizing that you made some mistakes in the past, don’t fret! There are always things that you can do to turn your page around and help your page’s engagement.
So, what next?
You can start today by cleaning out your likes on your page. Go through and delete the people who have liked your page from a “like ladder” or something of the sort. If they are someone who is not going to engage on your page, then there is no reason to keep them around. Time to let them go! Bless and release. You can do this in the settings of your page, under “people and other pages.” Then, work on teaching your followers to engage on your page. Post simple questions, such as “this or that,” “A or B” type of questions and engage back with anyone who comments! Ask them a followup question. Show them that it is ok for them to comment on your page and that you will engage them back in conversation! It may take some time, but you can work to grow your page’s engagement over time.
What are you going to do TODAY to help your business grow? Are you going to go through and delete empty likes? Start posting engagement posts and respond to all comments? Train your followers to engage with you? Tell me in the comments below and let’s celebrate your growth together!
It’s officially spring time and talk of spring cleaning is everywhere! While I know I need to spring clean my house, I am going to put it off for now and spring clean my business, instead! 😉
7 Ways to Spring Clean Your Direct Sales Business
Do you have empty likes on your Facebook page? You know, those people who are never going to buy from you? Maybe other consultants in your company or people who liked your page through a like ladder of some sort? Having those people on your page is actually not good for it! A small following of people who engage with you is way better than a large following of people who don’t care about your business. They are unlikely to engage or ever buy from you, so it is a good idea to just get rid of them! Go through FB page “likes” and delete anyone who is unlikely to actually buy from you. A small following of people who engage is better than a large following of people who don't. Click To Tweet
How organized and clean is your office? Did you make a resolution in January to keep up with the office organization and paperwork? Yeah, me too. Has that already gone by the wayside and become clutter? Yeah, mine too. Take a day to really organize and clean your office and paperwork and set up a system for keeping it that way.
How is your system for customer follow ups? Take some time to go through your past orders from the year and follow up with anyone you have missed! And make sure you have a system for follow up so no one gets left behind.
If you’re like many entrepreneurs, you started out the first of the year with a bang and a determination to rock your business this year. But somewhere along the way reality sets in, fears creep up, doubt rises, and motivation fades. If this is you right now, then go back and revisit your “why!” Do you have a mission statement for your business? Maybe you need to dust it off and get back on track. Spring cleaning time is a great time to do this!
Along with revisiting your mission statement and your why, what about updating your FB business page about section? You should update this every so often and keep it fresh and up to date. Your about section on your FB page and your about page on your blog are two of the most-read parts of your page/blog! So keep them interesting, and make sure you update them often!
How are you on keeping up with your social media platforms? Do you sometimes struggle to stay on top of them? Yeah, me too. One thing that helps me is to frequently sit down and batch my graphics. (I hope you are creating your own graphics for your social media platforms and not using others’ graphics!) I sit down and just focus on creating a bunch of different graphics at once. Then I schedule them on my social media platforms. If you can get into a routine of doing this every so often, it can help you stay on top of things!
Ok, let’s talk email inbox. Are you someone who likes a clean and organized email inbox or is yours like mine where every email you’ve ever received is still sitting there? Yeah, I am going to be working on this list, too! 😉 Go through and delete anything you don’t need, organize emails you are keeping into folders, and make sure to unsubscribe from emails and lists you don’t really need/read.Then start fresh and keep it clean and organized!
Well, there you have it. 7 ways to spring clean your business! First, leave me a comment and tell me what you are going to do to spring clean your business, then go get started! And be sure to come back when you’re done and tell me what you did and how it went!
Do you struggle with engagement on your Facebook business page? You are using a business page, right? (It is against FB’s Terms and Services to do business on your personal profile.) Now that we’ve gotten that out of the way, let’s talk target market, then I will give you some Facebook post ideas for better engagement! (But don’t just scroll down to that and skip this first part! It’s important, too! 😉 )
I think we all struggle with engagement at times. It can be tricky to get people to see our posts and get engagement with FB’s algorithms. But, I said tricky, not impossible. While I am not an expert at this, and I am still learning and figuring out how to best do this, I wanted to share some things that I have learned that may help you, as well.
First, you have to know your target audience.
If you don’t know your target audience, you don’t know who you are trying to connect with, and you will end up connecting with no one. Which leads to no engagement. So the first thing you should do is to create your ideal customer avatar. Know exactly who he/she is, family structure, job, likes/dislikes, struggles, etc. The more specific you can get, the better! Then, when you post on your Facebook page, make sure you are posting for that person.
Now you might be thinking that narrowing your niche may impact your business negatively. I mean, won’t only “speaking” to one person mean that I only connect with that one person and I hurt my business? No! Just the opposite, in fact! When you try to be everything to everyone and connect with everyone at the same time, you end up connect with no one! Really!
I mean, wouldn’t you speak differently and post different things if your ideal client is a 25 year old single guy vs a 40 year old woman with children? So if in some of your posts you are speaking as if your audience is 25 year old single men, and in some posts you are speaking as if your audience is 40 year old moms, who are you going to connect with? NONE OF THEM! This is why you need to choose ONE ideal customer who you are going to speak to in your business. Then you will end up connecting to lots of people just like that one!
If you are just selling all of the time, your audience will tune you out and stop following you because they are annoyed with all of the selling. No one gets on Facebook to be sold to! That’s what Amazon is for! 😉 The best thing to do is to follow the 80/20 (or 90/10!) rule. So that means out of every 10 posts, only one maaaaaybe two, should be about your products/salesy. The rest of your posts should focus on building that relationship and engagement. And make sure you are doing business on your business page, NOT your personal profile! Mmmmkay?! Ok, now that we’ve gotten all of that out of the way, let’s move on to the engagement post ideas, alright?
Here is a list of 15 post ideas that you can use for engagement. If you are not used to getting engagement on your page, don’t be alarmed if it takes awhile. You will have to “train” your followers to engage with you. Start with super easy things where they can just give a simple answer, like multiple choice, or this or that. This way, all they need to do is say, “A!” Then you can move on to things that require longer answers, such as fill in the blank and asking for help/advice or asking a question. Don’t expect too much of them yet; wait until they are used to engaging with you on your page!
This or that
Multiple choice (2, 3, or 4 choices)
Fill in the blank
Ask a question
Two truths and a lie
Play a game
Ask for help/advice
Behind the scenes/real life pic
Ask their opinion
There you go! Try it out for a few weeks, then come back here and let me know what you think! I’d love to hear how it works for ya! Do you already have your ideal customer figured out? Leave a comment and tell me about him or her!
Ever had a Facebook party suck? Yeah, me too. Anyone and everyone who does Facebook parties has had at least one (probably many!) Facebook parties that bombed. Really. It’s true! Just ask them and see! Here’s what to do when that happens.
What to do when Facebook parties suck.
You see, it happens to all of us. Every single one of us. No matter how awesome of a direct seller we are. It. Happens. Parties that don’t get any sales. Parties where no one shows up. Parties that get cancelled last minute. Parties where the host doesn’t even show up! Parties with no bookings. Technology issues. Hosts that don’t follow your coaching or listen to you. Hosts that just don’t care or try. It happens.
So, what are you going to do about it when it happens? Because if it hasn’t happened yet, it will. Just you wait. (I mean, if it hasn’t happened yet, have you even DONE any Facebook parties??!)
Here’s what you can do. Cry about it. Throw yourself a pity party. Complain on social media. Vow to never do another Facebook party again. Decide that you’re the worst consultant ever. Quit your business.
You can do these things if you want. But will they really help anything? Are you really the worst consultant ever? Most definitely not, if you are working your business and trying to do things the right way! There’s a better way to deal with when Facebook parties suck.
Get over it! Shrug your shoulders and move on! Eat a bowl of ice cream and watch your favorite tv show. Have a dance party. Take a bath. Go book yourself another party to replace the one that bombed! Figure out what might have gone wrong (sometimes nothing!) and fix it if you can. Look up some Facebook party trainings. Ask someone who is successful for advice. See how you can improve your hostess coaching. Decide that one bad Facebook party (or several!) is not going to keep you down. Keep trying. Keep your chin up. Remember that you are awesome and you can totally do this!
Y’all, there’s no way to keep from having bad Facebook parties. It’s just part of direct sales life. You have to learn to pick yourself back up and keep on keeping on. You can do this! And if you need any help, I’m here for you! Just reach out and I’ll see how I can help. Really!
What Facebook party tips do you have? Share them in the comments!
I’m Melissa Mackey, a leader with Color Street. I am a busy wife and teacher-turned-work-from-home woman. I love the feeling of being put together, even when I’m in yoga pants, so Color Street has been a game changer for me! I also love helping other women in direct sales brand themselves apart from their company and stand out.