Is your direct sales business ruining your friendships?
Is direct sales ruining friendships for you? Have you noticed people unfriending you on Facebook, not responding to your messages/texts/calls, not wanting to hang out with you, etc? It may have something to do with the way you are running your business. Direct sales doesn’t have to hurt friendships! It can actually help them!
The #1 rule in business, especially online business, is build relationships! Building relationships and connecting with your customers is crucial in any business, but especially in direct sales. I say this all the time, but people need to know, like, and trust you before they will buy from you, and even more so if they are going to be a repeat customer!
So your main focus with your business should be building relationships, not selling. Don’t worry so much about the sales – those will come when you connect with people. Treat your customers like a real person, a friend even, not just a sale. Take care of your customers. Get to know them and allow them to get to know you.
Stop adding people to groups
I feel like I should put this one in all caps and shout it from the rooftops. STOP ADDING PEOPLE TO GROUPS! Most people cannot stand this and it just turns them off from your business. So, if you are doing this, it is very likely hurting your business, not helping it.
Now, Facebook has pretty recently changed some things so that people have to accept an invite to a group, but still – they’re probably not going to if they were just added without their permission. Plus, a smaller engaged and interested following is waaaay better than a larger unengaged, uninterested audience. Really, truly. Quality is much better than quantity.
Having tons of people in your Facebook is not good for your business, especially where Facebook is concerned. According to Facebook, having an engaged following is more important than a large following!
Don’t do business on your personal profile! That is against Facebook’s policies and you could find yourself in Facebook jail if you do. This is a great way to get unfriended, unfollowed, and marked as spam.
Facebook business pages exist for a reason….for business! This will help keep you from ruining friendships if you keep your personal profile for your personal life, things that your friends want to see and interact with you on, and keep your business to your business page where anyone who wants to keep up with your business can “like” it and follow and interact with you there.
Now I’m not saying you can’t ever share or post something related to your business on your personal profile, but it should not be very often, especially if it is a “sales” post. Keep most of your business related content to your business page so you don’t end up annoying your friends and ruining friendships. If all they see is salesy, spammy posts on your profile, they’re going to assume that’s all you care about. They’re going to assume that you are just a sale to them, more than a friend. And you don’t want that.
Don’t be spammy or salesy
People do not get on Facebook to be sold to! If you are always just posting salesy stuff, even on your business page, you will be turning people off of your page. You should be posting only one, maybe two sales post out of every 10 posts and other types of posts for the other 8 or 9. Think encouragement, motivation, inspiration, how-tos, behind the scenes, helpful info, tips/hacks etc.
Give them a reason to want to follow you, see your posts, and come back to your page. Plus, this will help them get to know you, which helps them to like you and trust you and buy from you!
This is so important! People can see right through inauthentic people! Your followers, customers, and friends want to connect with you on a real level. They don’t want to have to be afraid that every conversation they have with you or every post they see is going to have to do with promoting your business or trying to sell to them somehow. They will see right through that and will not want to interact with you.
Don’t be afraid to be yourself, be authentic, and even get vulnerable. Connect with your followers and customers genuinely, because you truly do want to get to know them, not just to get a sale.
If you’ve been around for a hot second, you may know that I am a leader with Color Street. (Don’t know what Color Street is? Girlfriend, you’re missing out! It’s 100% nail polish that is dry to the touch and it will change.your.life! I mean, who has time to wait for their nails to dry?! And a salon looking manicure that lasts for up to two weeks and is quick and easy to do and removable with nail polish remover? It’s a no brainer! Here’s a short video for you to check out! And just click this link when you’re ready to shop!)
I was with a different direct sales company (which I still LOVE and use daily) before joining Color Street. Why did I switch? I still love and use my previous company’s products, so why did I make the change? Here are just a few reasons why I love my dry nail polish business!
Color Street is a brand new company
I know a lot of people in direct sales/MLM companies throw around the “ground floor company” phrase, sometimes a little too much. But it makes sense and it’s definitely true of Color Street. As of writing this, we aren’t even two years old yet! The company started in June 2017. But even better than being a ground floor, new company? We are backed by a 30 year old product and company and because of that we are debt free! Yes!!!
Incoco is our parent company. Mr. Park, our owner, always knew that he wanted to use direct sales to promote his products. He LOVES the fact that he can help women create an income for their families in a way that works for them. He knew that he didn’t have the knowledge or skills to launch a direct sales business immediately, so he perfected his product and business first, then branched out when he knew he was ready. Watch a quick video of his story here. It’s pretty amazing. And he’s pretty incredible. And now if you try to buy dry nail polish strips from Incoco’s website, you get directed to Color Street and a local Color Street stylist instead!
Women have been painting their nails for years and years years, as early as 3000 BC (according to goodhousekeepnig.com)! The liquid nail polish as we know it has been around since the 1920’s. And my guess is that it’s not going to to away any time soon! 😉 So any way that it can be made better, easier, safer, and quicker is a huge win in my book!
I love that I can help women look and feel just a bit more put together without taking much time out of their day. Like I said before, who really has time to paint their nails? I know some women love taking the time and spending the money to get their nails done in a salon, and I get it. But for those of us who don’t have that kind of time or money (which is probably most of us), Color Street is a life saver! A professional looking mani for less than half the cost? Yes, please!
Color Street’s dry nail polish is a consumable product
This is one of the things about this product and business that makes it so easy! Typically, once people try our polish, they fall in love it and come back for more! It’s hard not to, since it makes life so much easier. It makes looking more put-together quick and easy to do. It’s affordable, too! And I love that we sell just one product. One. So easy to explain and no need to know tons of info about lots of different products.
There are lots of direct sales products out there that I love and use, but having a consumable product to sell is a plus in my book. Once someone gets hooked, they typically will host a party so they can get more for free. Plus, they’re already telling their friends and family about this awesome new product they found, so they end up joining, growing a team, and growing their income! Can’t go wrong with that.
Ok, I could say a whole lot here. Let’s just say the Color Street comp plan is pretty dang awesome. While I can not and will not make any income claims, I was able to quite my teaching job after just 8 months of being in this business.
This business has been a blessing in many ways, the income being one of them! It is such a blessing to have the freedom to be able to work from home instead of teach, especially with being pregnant! I had a pretty miserable first trimester, so it was a blessing to be able to stay home. I can’t imagine teaching through that!
I was also able to pay, in cash, an all inclusive trip for my husband and I to Jamaica last June, after being in the business for 9 months. All because of this business. Then I was able to help pay to get our fence and deck redone. I’ve been able to help with bills and extra expenses. I am currently saving up for some projects around the house that we would love to do, including new flooring and remodeling our kitchen. These things wouldn’t have happened without my Color Street business.
Y’all, I love our price point. $11-14 is pretty dang affordable, and our buy 3 get 1 deal and buy 1 get 1 french deal makes it even cheaper! You definitely can’t get a mani and pedi for that price at a salon! While I do just a mani more often than not (they last waaaay longer on my toes!), you can pretty easily get a mani and a pedi out of one set. But no matter how you look at it, our price point is awesome and one that most people can afford if they’re willing and able to spend a little money on themselves. And since Color Street’s polish lasts for up to two weeks (I typically wear mine anywhere from 7-10 days), it’s a great deal!
Ok, this point is one of my favorites. When you’re wearing Color Street on your nails, you are a walking advertisement every where you go! People often comment on my nails, because who wouldn’t when they look that good?! 😉 haha. But really! People notice. I always keep samples with my information in my purse to hand out to people who comment on them. Whenever possible I put the sample on them right then and there so they can see the magic for themselves. It’s a great way to meet new people and share the love. I keep some full sets in my purse as well, in case anyone wants to purchase a set (or a few!) right then and there and not wait to order online.
So, what do you think? Ready to start your own business with Color Street’s magical dry nail polish strips? Or maybe you’d love to chat with me about it first? I’d love to talk with you more and see if this business might be a right fit for you. No pressure, I promise! That is totally not my thing.
If you love Color Street, be sure to leave me a comment below and tell me what you love most about it!
Is it possible to do direct sales without being spammy?
Have you ever wondered how to do direct sales without being spammy? Is that even possible? You may already be in direct sales or network marking or maybe you’re thinking about joining, and you may be wondering if there is a way to do it without being spammy. I’m here to tell you, there is! It seems like everywhere you turn online, there are direct sellers spamming like crazy, on their profiles, in groups, and everywhere they can. Is this the only way to get sales and do business? Absolutely not! There are much better ways! Here are a few tips.
Business page vs personal profile
First things first. Do business on a business page, not your personal page! Facebook created business pages for a reason…for businesses! It is actually against Facebook’s terms of service to business on your personal page. You could risk getting put in Facebook jail. And yes, that is a real thing. Don’t risk it! It’s not worth it.
People don’t get on Facebook to be sold to! If you are doing business on your personal page, your friends and family are going to get annoyed and unfriend or unfollow you. You don’t want to lose friendships because of your business, do you? I didn’t think so. Using a business page for your business allows people who are actually interested in it to follow you and engage with you over there, and allows you to build relationships and stay friends with everyone else! Which in the long run is better for you business, anyway!
Second… DON’T ADD PEOPLE TO GROUPS WITHOUT THEIR PERMISSION! Sorry to yell at you, but this one is a big no-no. People are starting to get very annoyed, to say the least, at getting added to groups that they don’t want to be in. This will not only hurt your relationships with your friends/family, but it will also hurt your business and your group, as well. Many, if not most, of the people you add are not actually interested in being there. If they do not leave the group, then they are just empty group members, not engaging with your group or buying from you. Adding people to groups is just a great way to make people mad and turn them off from your business. Let them request to be added themselves, or send them a message first and see if they are interested in being a part of it!
My first two points touched on this, but one of the most important, if not THE most important, things you can do is to build relationships. Building relationships is really the key to growing your business. People don’t want to do business with a company. They want to do it with a person. And they don’t want to buy from just anybody. They want to buy from someone they know, like, and trust. So build that relationship (AUTHENTICALLY!) and let people get to know, like, and trust you. The real you. Engage them in conversation, get to know them and let them get to know you, serve them, provide value, etc.
Don’t just try and sell your product all of the time. 80-90% of your social media posts should be about things other than selling, and only 10-20% should be about your product. This means that you need to be providing value and engaging your followers.
No matter what product or service you are selling, you will get better results when you shift your mindset from “how can I get customers/clients/sales” to “how can I provide value for my followers.” Ask questions, share info and tips and tricks, share behind-the-scenes photos, etc. Think about what other things your followers are interested in other than your product and talk about that. Build the relationships first, and the sales will follow. You will get better results when you shift your mindset to providing value. Click To Tweet It is very possible to do direct sale without being spammy, but it takes a mindset shift and implementing these tips. Tell me…what do you to to make sure you are not being spammy in your business?
You know those posts where they ask everyone to share their Facebook page or Instagram link and everyone is supposed to “like” or follow everyone else’s links to help them grow their following? We call those “like ladders.” Almost every business group that I am in have certain days where they do this. For some reason, there is this idea out there that the goal to growing your business on social media is to get as many followers as you can. Maybe at one time it was true. But is it true now? Do like ladders really help your page? Let’s talk about it!
When you participate in a like ladder, are those people typically interested in your business? No! They are just hoping to get “likes” in return and secretly (or not-so-secretly) hoping to convert you as a customer. They are never actually planning to buy from you or even engage with your page or business. That is what we call “empty likes.” They do nothing for your page or business. They are just…..there. And if those people are not engaging and there is no chance in you converting them to a customer, why keep them or even try to gain those likes in the first place? How is that going to help your business? It is just going to drag your engagement on your page down, which is actually very bad for your page and your business. Empty likes are not going to help your page! They really just drag your engagement down! Click To Tweet
Speaking of engagement, you may have heard about Facebook’s “algorithm.” It’s sort of like this secret algorithm that nobody really knows exactly what it is, but they are constantly trying to figure out….and it is constantly changing! But one thing we do know, is that Facebook does not care about numbers of “likes” on a page. It cares about engagement. So if you have tons of “likes,” but no one is engaging on your page, then Facebook thinks your page is not important and will not show your posts to many people in your news feed. On the other hand, if you get lots of engagement on your page from your followers, Facebook thinks your page must be awesome and so they show your posts to more people in your news feed. It’s kind of like they “test” out your posts at first. They show it to a few people, not many, and then see what kind of engagement it gets to decide if your post should be shown to more. So engagement is huge for the Facebook algorithm!
So, which is better? Quality followers or the quantity of followers? Quality followers, people who actually want to like your page and engage with it, is way better than the quantity of likes on a page. I know this can be hard to accept, because we all want to grow the number of followers we have. Buuuut, a small, but engaged following is going to be way better for your page than a large, unengaged following. Numbers really mean nothing. Engagement does. So don’t focus on how many likes you have. Don’t compare your number of likes to someone else’s! Only focus on your engagement. Focus on attracting quality leads to your page. When you see these like ladder posts, DON’T participate, no matter how tempting it is! Remind yourself that it just going to hurt your business! If you are realizing that you made some mistakes in the past, don’t fret! There are always things that you can do to turn your page around and help your page’s engagement.
So, what next?
You can start today by cleaning out your likes on your page. Go through and delete the people who have liked your page from a “like ladder” or something of the sort. If they are someone who is not going to engage on your page, then there is no reason to keep them around. Time to let them go! Bless and release. You can do this in the settings of your page, under “people and other pages.” Then, work on teaching your followers to engage on your page. Post simple questions, such as “this or that,” “A or B” type of questions and engage back with anyone who comments! Ask them a followup question. Show them that it is ok for them to comment on your page and that you will engage them back in conversation! It may take some time, but you can work to grow your page’s engagement over time.
What are you going to do TODAY to help your business grow? Are you going to go through and delete empty likes? Start posting engagement posts and respond to all comments? Train your followers to engage with you? Tell me in the comments below and let’s celebrate your growth together!
What is a target market and why do I need a target market in direct sales?
Good question! Let’s chat! 😉 First, let’s talk about what a target market is. Dictionary.com defines it as, “A particular group of consumers at which a product or service is aimed.” That is a perfect definition of it. You need to know exactly who your audience is and to whom you are trying to sell. (How’s that for correct grammar? 😉 ) So, yes, you need a target market in direct sales businesses!
It may be easy to think, “I sell skin care products. Everyone has skin, which means that everyone is in need of my products. My target market is anyone with skin!” Or “I sell organizational products. Everyone needs to organize their home, especially moms, so moms are my target market.” While that second thought is slightly better, neither of those answers are really very good when it comes to talking about your target market in direct sales.
You can’t sell to everyone. Well, you can, but it’s not good marketing and won’t get you the results you want. If you try and appeal to everyone in your marketing, you will end up appealing to no one. If you have read any of my other blog posts, you have probably heard me say that before. Because it’s true! And it is an important concept to learn, even as a direct seller.
Selling to “anyone who has skin,” or even “moms” is not specific enough. Yes, you may want everyone to buy from you, be your fan, like your product, etc. But the fact is, not everyone will, and that’s ok. Not everyone likes Apple products, right? And they don’t market to just anyone. They have a specific idea of who they are marketing to. You probably have a good idea of who that sort of person is! And they have built a huge brand, just by marketing to that person!
So, you need to get specific. Think of your one ideal customer and market specifically to them, and “moms” isn’t specific enough! There are lots of different types of moms with different demographics! Moms can be all different ages, races, social economic status, education levels, marital status, personality types, etc. You need to figure out which type of mom you are going to market to.
You would probably market to a 45 year old single mom, who is working a full time job with 3 teenagers, differently than you might a married 25 year first time stay-at-home mom with an infant. Those two moms are going to most likely have different interests, needs, wants, and abilities. The mom with teenagers probably isn’t going to be interested in how to organize a toy room, like the mom with the infant would. And the mom with the infant probably isn’t ready to think about what kind of organizational products might be helpful in a dorm room, right? Neither is bad, just different.
Like I said, think of one ideal customer. If you could create a perfect customer and clone 100 of them, who would he or she be? Think about specifics like how old they are, their marital status, if they work or stay at home, if they have children (and how many and what ages!), their education level, what they like to do for fun, what stresses they have in their life, what kind of music they like, etc. Get specific! You can even give this person a name, then even find a picture of what they look like from a stock photo site. My ideal customer is Jenn, and I could tell you all about her! She is who I market to.
I mentioned earlier that if you try and appeal to everyone, you end up appealing to no one. Your content will seem watered-down and will not really connect with anyone, even if you feel like you are putting out good content! If you try to connect with all sorts of different types of people, you end up not connect to any of them. They will just scroll right on past your posts, because they aren’t connecting with them.
But, on the other hand, if you are marketing to one specific type of person, you will connect with that type of person and lots of other people like him/her. You will start to attract a following of that sort of person, which if it is your ideal customer, you will attract lots of ideal customers! 😉 That’s what you want, right? Your idea customer just coming to you?! Try it, and see how it works!
Now, leave me a comment and tell me about your ideal customer! I’d love to “meet” them! 😉
I’m Melissa Mackey, a leader with Color Street and a new lifestyle/mom blogger. A former special ed teacher turned work from home mama who loves coffee, wine, Mexican food, donuts, horses, and Jesus. Passionate about helping women like you feel just a bit more put together without taking much time out of your day – dry nail polish for the win! Sharing my about my pregnancy and journey to becoming a new mom while working my business. Come alongside me in my journey through womanhood and life. Even though it’s messy at times. Let’s be our beautiful selves together.
Have you thought about becoming a Color Street stylist and rocking this Nail Boss Life? Are you unsure of the time commitment? Worried about your experience level? Just have questions? A little bit curious about it? Then we have the group for you! We want to answer your questions!
We are having a quick event this afternoon! Link to join is down below. Come check it out LIVE at 2:10pm CST! Feel free to ask questions during the live or on the replay. ... See MoreSee Less